Ellesse was also one of the first brands to feature their logo regularly on the outside of their garments. Over the years Ellesse has been endorsed by a number of celebrities including tennis players Boris Becker, Anna Kournikova and Pat Cash, Skiers Jean-Luc Crétier and Marc Girardelli, and Formula 1 driver Alain Prost to name a few. It was through this affiliation (during the 1970’s and 1980’s) Ellesse enhanced its reputation for mixing sportswear fashion with street style. In addition to skiing, Ellesse had a strong affiliation with Tennis in its early years. One of Ellesse’s earliest successes was their ‘Jet Pant’ featured at the Pompidou Centre in Paris celebrating iconic Italian design. The name Ellesse derives from Servadio's initials, "L.S." The brand grew in popularity during the 1970’s as a producer of skiwear such as ski pants and quilted jackets. Legendary Italian sports apparel company Ellesse was founded by Leonardo "Mantis" Servadio in Perugia, Italy back in 1959.
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